Browsing articles tagged with "XHTML Archives | april.holle.blog"
Feb
18

Changing Gears: Career Move

I’ve left my position at Terralever as a front end architect to explore other opportunities within the Phoenix area. Over the last few months I’ve developed an interest in other aspects of the web industry, not just xhtml/css. I’d like to expand my abilities in areas such as web marketing strategy, seo/sem, design and other areas in web design and development. Terralever is a great company that provided me with spectacular opportunities to work with big name brands and cutting edge technology. However, each employee is very specialized and a very T shaped professional, while this position allowed me to become very specialized in XHTML/CSS, I didn’t find the flexibility I required to delve into other areas I was interested in.

I have accepted a short term contract with Drawbackwards, a smaller strategic design and interactive marketing agency. I will be filling several roles at Drawbackwards that will enable me to have the flexibility to explore the other areas of the web industry that I’m interested in. Over the last week I’ve been able to create information architecture, SEO/SEM suggestions, project plans, etc. I’m sure this is just the beginning.

I’ve realized that I’m interested in more than just how the web is created. I want to know how people make the web great. Focusing on strategic approaches to connect great companies and services with customers and users whose lives will be enriched by these products, services and relationships.

Look for the tone of my website to change a bit, perhaps less technical and more theoretical. With the career change I’ll have more mobility, working from home three days a week, so I hope to be able to post more often. Also, in early March I’ll be attending the South by Southwest Interactive Conference, so I look forward to posting regarding all the exciting ideas I get from there. 🙂

Dec
1

Lots to Do This Week

I just wanted to make sure you were invited to all the awesome web and design happenings this week in Phoenix!

Tues, Dec 4th – Refresh Phoenix

Refresh Phoenix meets every first Tuesday of the month to discuss current internet issues and trends. The topics range from becoming your own boss to css frameworks to make your work more efficient. This month the topic is results from the 2007 Web Design Survey that was put out by A List Apart. This should be a very interesting conversation since there really has never been a survey of the internet industry.

When: Tuesday, December 4th 6:30 – 9:30 pm (come early to get some networking in)

Where:
Inza Coffee
8658 East Shea Blvd, Scottsdale

Fri, Dec 7th – 16th Annual AIGA Art Auction

AIGA Arizona is holding it’s annual Art Auction event in Downtown Phoenix at MonOrchid Studios during December First Friday! AIGA Arizona is pleased to present over 100 original works of art (paintings, mixed media, photography, digital art, sculpture, jewelry, and more) displayed on sale in live and silent auction formats. Plus bid on a selection of special packages that include dining, entertainment and recreation. This year’s art auction will also feature the Mohawk Show.

When: Friday, December 7th 6-10 pm

Where:
MonOrchid Studios
214 E. Roosevelt Street, Phoenix

Sat, Dec 8th – BarCamp Phoenix

BarCamp is an ad-hoc un-conference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees. All attendees must give a demo, a session, or help with one. This is great because you can both speak and be an audience member.

When: Friday, December 8th 9 am – 5 pm

Where:
University of Advancing Technology (UAT)
2625 W. Baseline Road, Tempe

Nov
9

Happy Hyperlinks & Link Love

I came across a great article this morning that discusses how to make your links stand out while not making them a pain in the ass to use. Links are great assets that can increase the value of your content by providing supporting material for your discussion and satelliting your topic to similar sites throughout the web. But, if your users can’t find these morsels of greatness or if they get annoyed by the way the links are provided, the whole value is lost. To learn more about the art of hyperlinks check out the full article over at Coding Horror. You may also be interested in a quality assurance article regarding the use of “click here” by the W3C.

Oct
21

Local Lifestyle Magazines Recieve Facelift

I’m proud to announce that Terralever launched two new sites into the world wide web this week. We have just finished production on a redesign and large back-end content management system for Cities West Publishing sites, Phoenix Home and Garden and Phoenix Magazine.

I am really proud to have been part of this success. The website may seem large and elaborate, but with the use of themes, masterpages, and dynamic content the site itself is about 20 pages in total. This was the first website in which we were really able to experiment with large scale theme usage and I learned quite a bit about how to make the front end flexible enough to reskin.

Making sure css naming conventions were simple enough to reuse through out the process was a key piece of the puzzle. I used the content to determine the class and id naming instead of color or position since both of these could change dramatically. This was not only important to switch from theme to theme within the sections of the site, but also we chose to reuse quite a bit of code from one site to the next to save cost for our client. Thus, the reasoning in similar layout from one site to the other.

Making sure each piece of content knew what month and what section it appeared in was also a large undertaking in this process, thankfully our wonderful back end development team did an amazing job of coordinating how the data manipulated the themes and sections with in the site.

In addition to the amazing design and development that went on to create the front end look and feel, there was an amazing effort on the back end administration system. Back behind all that wonderful content is an editorial staff that needs to input it in every month in a quick efficient manner! To help them with this, Terralever created an amazing custom content management system that allows the editorial staff to select which issue an article appears, what section, enter in the content and add supplemental photos to each story.

For each story the editorial staff has full access to create and layout articles however they please. They can add as many photos, call outs, etc to make each layout custom to the story it holds. To help them with this process, we created five templates for them to start with, allowing them to enter content quickly and then make the necessary additions with more photos, more call outs, etc.

The administration also gives the staff full access for the featured flash piece on the homepage, to create and edit user polls, add events, showcase photos in galleries and have users sign up for news and emails.

While these sites were a big project and some nights were spent eating at my desk instead of in front of the TV, it’s always worth it in the end. To go to a live URL and see something you’ve invested so much and learned from is amazing.  These sites are definitely two projects I’m proud to have been a part of. I hope you enjoy using them as much as I enjoyed building them.

What is this?

This little blog happens to be the personal ramblings of one April Holle - I'm female, outspoken, webbie, a community evangelist, and Principal of Made Better Studio. Check out the about section for more info.

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