Browsing articles tagged with "Facebook Archives | april.holle.blog"
Jun
22

Band of Brothers: Building Offline Community

While there’s a lot to be said about online community and how much value it creates in the web industry, I’d like to focus on offline community for a second.

A great deal of time and money has been spent on building online communities and connecting people from one nation to another, but lately the web as a whole is becoming more ‘local’. People want to know who’s been where we are, what our real friends think, and connect on a daily basis and are using the internet to do this. Then once they’ve checked in on their mobile phone, sent out a twit about tonight’s BBQ, or uploaded the photos from last night’s drunken bash, they go back offline to continue those interactions. The internet is now bringing people together locally quicker than any networking event could have. It’s creating a depth to our online interactions that was previously overlooked, and it’s powerful.

Offline community is often overlooked as just “friends hanging out”, but honestly it’s more than that. Through offline interactions you can build respect, work together quickly, share great ideas on a whiteboard, and also enjoy a good laugh or two. Over the past few months I’ve seen a few new offline communities spring up due to online interactions and I’m loveing what they’re bringing together. I’ve been able to learn more, do more, help others find more business, and make great friends with people I really enjoy.

A few years ago I was at the first meeting of Refresh Phoenix, a local group that wanted to bring the web community together to start working together and make a name for Phoenix as a technology center in the United States.  From Refresh Phoenix sprung some offshoot commuities such as Refocus Phoenix (a local photographic community), Refactor Phoenix (local software developers), and Tiny Army (local illustrators).

Earlier this year I started using Twitter, but really didn’t get addicted to it until SXSW, when several Refresh Phoenix community members started using it as our primary device to stay connected during the conference. Once we got back, I started attending local TweetUps, meet ups of twitter users in Phoenix. Many of us were into social media, but just didn’t know of eachother because we were just different *enough* not to meet up through other means. Once I tapped into the social media crowd I found out about Social Media Club in Phoenix, which is a meetup of people who enjoy discussing social media, how it effects our lives, and how technology is becoming more ingrained in regular social activities.

Over the last year I’ve become part of Drawbackwards, which is one of the companies that Integrum Technologies shares it’s offices with, that includes the likes of Forty Agency and obuweb. Intergrum has since opened up the offices as a co-working space called GangPlank, where anyone can come and work. GangPlank has open house events as well, one of them being Hackmania every Wednesday night where you can come and connect with other webbies to create great applications and work on other side work that you may not have a chance to focus on normally during the week. This time has allowed new ideas to spring up all over the Phoenix valley, and I’ll be sure to show case some of them here in the future.

I’m really enjoying all the friends and real connections I’ve made through the past few years, and it’s always getting better. I really hope that you can connect with you own local community and build a niche for you to grow in within your own backyard.  Bringing people together can help the comunity as a whole and really bring strength to your ideas and interests. Good luck! 🙂

Jun
16

Links of the Week Vol. 6

Alright, so I’ve been out of the circuit for a while on these, but they’re coming back! Check out these sweet links I gathered up from the interwebs last week.

Ever wonder if your boss, and his boss, and their boss has it out for the company? Do some of their managerial tactics don’t make sense and end up wasting time and money? Perhaps their team management manuals have been switched with this 1944 sabotage manual that reads like a 2008 Management Guidebook. Download the whole pdf and share with your team mates, I’m sure they’ll agree! Thanks to Tomas from The Closet Entrepreneur for this great link.

O’Reilly Ignite is the basis of the new Ignite movement that’s been happening around the United States. Basically it’s a 5 minute talk on what ever you think is interesting enough to talk about, 20 slides with 20 seconds a slide to help demo your opinions and ideas for crowd. Ignite Phoenix has just started getting the fire started here, and wanting to know more I started looking into past talks. I found one in particular that really spoke to me, it’s a comic for kids that teaches them to be creative, inventive, and to always be thinking.

Perhaps you enjoy being in touch with nature, with all of your five senses and twenty digits. If you hate shoes and would rather go barefoot, there is another way. BrainFuel spotlighted a site last week that answers this very issue. Vibram Five Fingers is a type of foot covering that allows you to experience the joys of being barefoot without the pain of that sharp rock or twig.

I have the pleasure of working over at GangPlank at least two days a week, and every so often Derek will break out the camera and snap some footage of us. Dana then goes to town editing and splicing digital bits to make us all more amusing than we are.. wait no.. we really are that funny, Dana just makes it MORE so. 😉 Anyhow, check out the new video A Day in the Integrum Lives. 🙂

Wireframes and complex UI design can be overwhelming for designers, but Adobe hopes to solve some of the burden with Thermo. Adobe will release Thermo during the Adobe MAX 2008/2009 conference, check out some sweet screen shots.

Now on to mobile! With the news of iPhone 3G in hitting markets in July, lots of buzz around that of course, but check out these other mobile gems you may have missed under the roar of Apple. Modzilla Labs gave a sneak peek look into a concept for Firefox Mobile Browsing for all you die-hard Firefox lovers out there, you will soon get your alternative 😉 . Flixwagon also gave video casters another way to get their fix by using your iPhone to stream live video.

Sometimes I find myself looking at the smaller details in life and wondering how random or perhaps meticulously designed the are. We interact with products all the time, and when the user experience is perfect, we seldom take design in consideration, take for example the car door handle. Luz, one of my brand new designer friends sent along this link last week, thanks hun for the designer touch on this week’s link list.

Onsite Insite, a local billboard leasing company, will be using their unoccupied billboard space to showcase local artists, creating community awareness and large-scale artistic expression at the same time. 🙂 Tyson Crosbie, a local abstract photographer and a good friend of mine, was selected to be showcased on one of their billboards along the Santan Freeway. Congratulations Tyson. 🙂 Tyson also had his Phoenix 20 book signing this weekend, where I scored three of my very own Tyson Crosbie prints!

So, what’s a link list without a good humorous video mocking a social network… which brings me to Facebook Gangsta, ’nuff said. Thanks to Beau from HLFIndustries for this fine link. 🙂

Nov
25

Blue Beanie Day: Celebrate Web Standards

Celebrate web standards by donning a blue beanie Monday, November 25 and while you’re at it, take a picture and post it to the flickr group. This event was brainstormed by Facebook group formed around Designing With Web Standards. The book was written by Jeffrey Zeldman who is well known for his and talks around the world regarding standards compliance. See his two cents on the event.

Nov
17

Facebook Developers Garage Recap

I keep forgetting my notebook at work, so eventually you’ll have some good quotes and stats to go along with this post, but I wanted to get it up here before the content became stale.

I attended the Facebook Developers Garage in Phoenix, AZ on Wednesday. Overall it was extremely informative. We’ve been on a big facebook app kick at work lately, so the timing couldn’t be better.

It was great to hear Dave Morin speak, it’s not often you get to meet a driving force behind a cultural phenomenon. The amazing growth that Facebook has encountered in the last year is remarkable. What is even more remarkable is the amount of return traffic they continue to receive, about 50% of their user base return. Also, the user base isn’t a set target market, it seems everyone is getting value out of the social graph. Dave stated that the 25+ population is seeing rapid growth. And there isn’t an age limit to Facebook users, Dave mentioned that in international terms 50-70 year old users are booming user base as well. Over 50% of the Facebook social graph is international users, and is the top social network in England. The facebook developers platform is a remarkable way to continue the interactivity of the website, making sure there’s always something new to do, add and get value from each time the user visits.

Dave was clear in the honest reason why Facebook was created in the first place. To be able to share and communicate information through a one to many conversation platform. Being able to share information to a large group of people in your networks at the same time, allowing for communications to be timely and all inclusive to your network base. It’s interesting how the new platform and applications have twisted this exchange of information into all kinds of venues, from comparing your friends to sharing your interests and photos.

The real power of Facebook is the social graph, how people are connected through friends, locations, similar interests and other social networks. To make an amazing application it has to really link in and harness the power of that social graph, both in virility and  in activity. Users need to be able to easily share the application with friends and the more you have activity with friends the more chances you have to introduce the application for install. Chris Johnson cited in his presentation that for an application to exponentially become more popular you need to have AT LEAST a 1:1.1 install ratio. That means for every install you have one or two installs of the application. Facebook gives you many many opportunities to become viral, your application appears in the applications list, user profiles (in two different locations, the quick bar and the profile view), invite friend controls, notifications sent to friends when interactivity is created, mini feeds when the user uses the app, and news items if the application becomes a large enough force within the community. However, having these entry points doesn’t spell success alone.

You have to build virility into  your application, brainstorm ways your user base can connect with their social graph through your application. Share photos, tag friends, send gifts, link them together and create value through their communications. Give users a chance to share, compare and talk to their friends about the information your application provides. Again, this all comes back to communication, make sure you give your users a chance to communicate with their social network why this information is important to them. Not only is it important to be able to allow your base user to communicate to their network, it’s equally if not more so to support communication from their network BACK to the base user. Dave cited that to when a user receives feedback from their network on an application use, they’re TWICE as likely to reuse the application.

Reuse is extremely important!  Chris Johnson cited attrition by uninstall as the number one killer of application success. You must create your application with value to the user that is ever-lasting, something that they will want to continue to use not just install once and forget about it. Because when that other application comes around that DOES provide that value, yours will be uninstalled or hidden to make room on their profile for the other application. An uninstalled or hidden application isn’t very viral is it? So make sure you add continued value for your users.

Nate from Red Bull candidly showcased the Roshambull application during the his presentation. It was a great presentation that reminded us to not just make an application and forget about it. Do testing, ask users opinions, they’ll tell you how to make your application even better. It was great to be able to hear from someone about what they did WRONG about and application and how they made it better, instead of just praising how amazing it was. Your application should be constantly evolving to continue to add additional value to your user base. Also, the facebook platform is far from being finally evolved, so keep in the know about the new stuff that’s coming out, maybe you can leverage some of the new additions to the platform to make your application more successful.

In addition to the keynote, marketing, technology and case study presentations there were also five minute presentations from developers in the Phoenix community to showcase their upcoming applications and brand new ideas for applications still in the brainstorming phase. These were very interesting and I really liked the energy challenge application idea. It was an idea for an application that would allow you to enter in your monthly energy consumption and challenge your friends and neighbors to competitions to decrease your energy consumption. I think applications like this are a great idea and really allow for more important information to be spread throughout the social graph and really make a difference in the world, not that fluffy friends don’t make the world a better place.

Social networking has given the web an additional depth of value in communication in our every day lives. Connecting and communicating with your family, friends and new contacts couldn’t be easier these days. With the facebook platform and applications the sky is the limit of how communication can rapidly expand the knowledge base of the entire world.

So hop on and become part of my social graph by visiting my Facebook profile. 😉

Nov
8

Reminder: Facebook Developers Garage

This is just a happy little reminder about the Phoenix Facebook Developers Garage event!

What is a Facebook Developers Garage? It’s an opportunity for developers, marketers and any one else to learn more about Facebook, Facebook applications, marketing through Facebook applications, building applications and everything in between. Highlights of the event include a presentation by Dave Morin of Facebook on Platform and a detailed look at the evolution of the Red Bull Roshambull application by Nate Warner of Red Bull. Seating is limited to the first 150 that RSVP to this event, so if you have interest be sure to get in early! Click here to RSVP


Date: Wed, Nov 14th, 2007

Time: 6-9 PM

Location:
Tempe Center for the Arts,
700 W. Rio Salado Parkway,
Tempe, AZ

Agenda:
6:00 pm – Networking & Refreshments
6:30 pm – Keynote Speaker: Dave Morin, Facebook
7:15 pm – Marketing Facebook Applications – Chris Johnson, Terralever
7:30 pm – Application Presentation: ‘Roshambull’ presented by Nate Warner, Red Bull
7:40 pm – Facebook Application Development, presented by Scott McAndrew & Joel Neubeck, Terralever
7:50 pm – 5-minute Apps and Ideas mini-presentations (If interested, contact one of the Event Admins)
8:30 pm – Live Social Networking
9:00 pm – Let the afterparty begin (location TBD)

Oct
24

Facebook Developers Garage in Phoenix

What is a Facebook Developers Garage? It’s an opportunity for developers, marketers and any one else to learn more about Facebook, Facebook applications, marketing through Facebook applications, building applications and everything in between. Highlights of the event include a presentation by Dave Morin of Facebook on Platform and a detailed look at the evolution of the Red Bull Roshambull application by Nate Warner of Red Bull. Seating is limited to the first 150 that RSVP to this event, so if you have interest be sure to get in early! Click here to RSVP


Date: Wed, Nov 14th, 2007

Time: 6-9 PM

Location:
Tempe Center for the Arts,
700 W. Rio Salado Parkway,
Tempe, AZ

Agenda:
6:00 pm – Networking & Refreshments
6:30 pm – Keynote Speaker: Dave Morin, Facebook
7:15 pm – Marketing Facebook Applications – Chris Johnson, Terralever
7:30 pm – Application Presentation: ‘Roshambull’ presented by Nate Warner, Red Bull
7:40 pm – Facebook Application Development, presented by Scott McAndrew & Joel Neubeck, Terralever
7:50 pm – 5-minute Apps and Ideas mini-presentations (If interested, contact one of the Event Admins)
8:30 pm – Live Social Networking
9:00 pm – Let the afterparty begin (location TBD)

What is this?

This little blog happens to be the personal ramblings of one April Holle - I'm female, outspoken, webbie, a community evangelist, and Principal of Made Better Studio. Check out the about section for more info.

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