By aprilholle | advertising & marketing, book reviews, design
So lately I’ve been very interested in self-discovery and building my own brand. Who am I? Who do I want to portray myself as? Are those always the same person? I stumbled into a very interesting conversation between Forty Agency and Heather Herr of Experience Studio regarding archetypes and branding and how those build an
Tags: archetypes, branding, branding archetypes, branding persona, Carol Pearson, Forty Agency, Heather Herr, Hero and the Outlaw, Margret Mark, personal-brand, personal-branding, rebranding
Posted in advertising & marketing, book reviews, design | 5 Comments »
By aprilholle | advertising & marketing, new idea!, seo, speaker reviews, things to do, viral marketing
So I got to sit down with Brian Shaler yesterday during the Phoenix BarCamp and really pick his brain regarding his recent boost in popularity on the net. I’ve been on a big personal branding kick and I’m trying to talk to anyone who’s someone to ask them how they “did it”. Not necessarily to
Tags: advertising & marketing, applications, April-Holle, artistic-expression, artistic-work, barcamp, barcamp-Phoenix, brand-identity, branding, Brian-Shaler, business, business-communication, Chuck-Reynolds, communication, Crappy-Graphs, created-in-flash, digg, Google, google-results, inspiration, interactive-flash, interests, internet-stars, loyalty-programs, new idea!, personal-brand, personal-branding, personal-experiment, personal-photography, personal-relationships, personal_investment, phoenix-lifestyle, phoenix-web, Phoenix-web-events, rebranding, Search-Engine-Optimization, search-term, seo, ShalerJump, Social-Networking, social-networks, speaker reviews, StumbleUpon, things to do, Twitter, user-interaction, video-blogging, viral marketing, viral-activity, viral-video, viral-videos, web-broadcast, web-community, web-design-communities, web-design-community, web-design-groups, web-event, web-events, web-groups, web-industry, web-video, web-workshops, web_professionals, web_workers
Posted in advertising & marketing, new idea!, seo, speaker reviews, things to do, viral marketing | 1 Comment »
By aprilholle | advertising & marketing, flash, viral marketing
Applebee’s has a new logo, and a new Spokesapple. Brand New has a reveiw of the new logo, and most of the reviewers are as mixed as the logo elements themselves. Personally, I think the logo brings Applebee’s to the current design trends, but the offset of the apple illustration and the monotone between the
Tags: advertising & marketing, Applebees, auditions, brand-identity, branding, design-trends, flash, font-choice, identity, logo-elements, logos, rebranding, serif, slogan, spokesapple, tagline, viral marketing, viral-activity, viral-video, viral-videos, Wanda-Sykes
Posted in advertising & marketing, flash, viral marketing | No Comments »
By aprilholle | advertising & marketing, user experience
I subscribe to the Adaptive Path newsletter, and I suggest you do as well if you’re interested in user experience in the slightest. I’ve continously enjoyed the articles they write regarding users and how to keep them around. The most recent article was The Long Wow by Brandon Schauer, an experience design director for Adaptive
Tags: Adaptive-Path, advertising & marketing, brand-identity, branding, Brandon-Schauer, business, client-relations, client-relationships, clients, closing-deals, customer-loyalty, discount-cards, experience-design, Frys, great-websites, Long-Wow, loyalty-programs, membership-card, Safeway, usability, usable-design, user experience, user-friendly, ux, ux-design
Posted in advertising & marketing, user experience | No Comments »
By aprilholle | advertising & marketing, things to do
Be design democratic! Check out LogoVoting.com to vote for your favorite 2008 Presidential Candidate logo. It’s interesting the number of different symbols and typography that are used to express a personal touch to the same type of communication. Also check out the variety and combinations of red, white, blue, stars, and American flags. I would tell
Tags: 2008-presidential-election, advertising & marketing, American-politics, brand-identity, branding, democratic-vote, font-types, fonts, identity, logo-voting, logos, political-identities, political-marketing, politics, presidential-candidate, presidential-candidates, presidential-election, things to do, typography
Posted in advertising & marketing, things to do | No Comments »
