Browsing articles tagged with "artistic-work Archives | april.holle.blog"
Dec
9

THE Brian Shaler

Brian Shaler

So I got to sit down with Brian Shaler yesterday during the Phoenix BarCamp and really pick his brain regarding his recent boost in popularity on the net.

I’ve been on a big personal branding kick and I’m trying to talk to anyone who’s someone to ask them how they “did it”. Not necessarily to find the best way “in” but to be able to at least assess my possibilities and think of it another way. So when I heard Brian was getting some SERIOUS digg attention and had over 6k followers on Twitter… I started to wonder if he was my next brain-sucking victim in the quest to become immoral. Sounds kinda creepy when I put it that way eh?

Anyhow, when Chuck Reynolds and I finally hog tied him and tossed him into the back of the van, after HOURS of threating to toss him into a vat of scorpions, THE Brian Shaler gave up his secret to his AMAZING popularity rise.

When he first found Twitter, he realized the growth potential of seeding the popularity contest that is viral marketing. How you ask? It’s brilliant really. You follow people… doesn’t matter who really, the more active the better I suppose. Lets say you start following… 3 thousand people… then all the sudden, even HALF of those people return the favor by following you. You instantly have a captured 1,500 user audience in which to broadcast yourself and things you want to become known. Once you have a decent size user audience, communication back and forth can continue the viral campaign, since every @brianshaler twitter statement someone makes is broadcast to all the users twitter followers as well, and these people start to ask, who is this person they’re talking to? Perhaps they too will start following you. All the sudden you have over 6 thousand twitter followers just like Brian Shaler.

He uses this captured market as a launching pad for things to become viral and tracks every link he sends out to this base group so that he can track the SEO effects of his experiment in viral activity. So, lets say… he has a site that he wants to promote. He sends out the link to his twitter followers saying, “Hey check this really cool thing out…”. Because of his extensive research on the SEO traffic produced by his Twittering alone, he knows that he can pretty much rely on about 100-300 click throughs from his Twitter followers alone. So perhaps his twitter followers actually think that this thing that he has sent them is a great idea, so they send it to a friend, two friends or three friends. The viral exponential factor already starts working its magic… but lets say that someone submits it to StumbleUpon or Digg, and the their own viral patterns start to build on top of this small 100-300 base click throughs. Suddenly you have created a mountain out of an ant hill.

The craziest thing about this, is that due to the way the internet naturally is a sharing device, people who will never ever meet Brian are now his number one fan. During the BarCamp we were recording and streaming the presentations. A Brian Shaler follower from Germany found out about the web broadcast and came into the web chat, this follower actually asked Brian to tell his friend (who was also a Shaler follower) that he had flown to Phoenix and had actually hung out with Brian. Crazy eh? Off of merely creating a viral platform to toss things out on, Brian has actually become internationally famous.

Besides creating that viral base for yourself, Brian also seriously recommended building your own brand of yourself. As cocky as this may seem, it really helps promote the idea of “he is someone” much like personalities such as Oprah or Michael Jordan. Then using this identity for everything that you toss out into the sea of the internet, or even in real life. Brian actually has business cards that just say “Brian Shaler” on them… on both sides, nothing else. Why? He says, “If you can’t contact me in 30 seconds using the information on that card, don’t contact me.” This very small piece of printed material just adds to the effect that Brian really is someone you should already know of.

Brian also chalks up his fame to some of the side projects he’s put effort into in the past, and believes that it’s better to have many sites to your brand with lower search rankings than one site with a high page rank. Why? Because different people have different interests and you can reach a larger, broader audience. He has recently broken out his blog from his personal portfolio site, widening his name sake that much more. But you can really see this effect in his creation crappygraphs.com. The whole site’s premise is crappy graphs that really don’t display accurate data at all, but more so a point. After creating only 20 crappy graphs, he decided to create a flash application on the site that allowed users to create their own crappy graphs and submit them to the site. After ten hours of intense manual labor over the course of one weekend, he now gave his crappy graph followers a way to really express themselves…crappily graphically. Crappy Graphs now has over a thousand graphs… why? Because of user submissions. These user submissions have been Dugg, StumbledUpon, and spread throughout the viral universe, and how did Brian accomplish this? By creating one, 10 hour application that allowed his users to express themselves.

So while the rest of us are trying to figure out the best way to market some silly viral ad campaign, Brian will be tossing links out into his twitter feed and reaping the click throughs, Diggs, and Stumbles.

** I was forced against my will to name the following links… part of the verbal agreement to be talked to by THE Brian Shaler. But do check them out anyhow. 😉 You’re welcome Brian. **

For those of you who DON’T know you Brian Shaler is, check out his blog, his personal portfolio site, his famous twitter account (6k followers and counting), the ShalerJump and of course Crappy Graphs.

Dec
1

Lots to Do This Week

I just wanted to make sure you were invited to all the awesome web and design happenings this week in Phoenix!

Tues, Dec 4th – Refresh Phoenix

Refresh Phoenix meets every first Tuesday of the month to discuss current internet issues and trends. The topics range from becoming your own boss to css frameworks to make your work more efficient. This month the topic is results from the 2007 Web Design Survey that was put out by A List Apart. This should be a very interesting conversation since there really has never been a survey of the internet industry.

When: Tuesday, December 4th 6:30 – 9:30 pm (come early to get some networking in)

Where:
Inza Coffee
8658 East Shea Blvd, Scottsdale

Fri, Dec 7th – 16th Annual AIGA Art Auction

AIGA Arizona is holding it’s annual Art Auction event in Downtown Phoenix at MonOrchid Studios during December First Friday! AIGA Arizona is pleased to present over 100 original works of art (paintings, mixed media, photography, digital art, sculpture, jewelry, and more) displayed on sale in live and silent auction formats. Plus bid on a selection of special packages that include dining, entertainment and recreation. This year’s art auction will also feature the Mohawk Show.

When: Friday, December 7th 6-10 pm

Where:
MonOrchid Studios
214 E. Roosevelt Street, Phoenix

Sat, Dec 8th – BarCamp Phoenix

BarCamp is an ad-hoc un-conference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees. All attendees must give a demo, a session, or help with one. This is great because you can both speak and be an audience member.

When: Friday, December 8th 9 am – 5 pm

Where:
University of Advancing Technology (UAT)
2625 W. Baseline Road, Tempe

Nov
19

Threadless Holiday Sale

Check out the SWEET holiday sale over at Threadless.com. Sweet, designer tee shirts for $10??!! SCORE!

Nov
18

Quarterlife and Internet Television

So I got a recommendation from Erin Enriquez at Terralever to take up watching the new internet series Quarterlife. The premise is basically this intern writer decides to take up video blogging about her two roomates and the two guys that live across the courtyard whom are all friends. It’s a pretty decent concept, but some of the writing smacks of your usual sitcom plot drama, he loves her but she’s dating his best friend type stuff. What I think is interesting is the whole site really isn’t dedicated to the show at all, its dedicated to the young creatives that the show is suppose to emulate. Granted, I personally connect with Dylan (the shows main character), but I dunno if I need another social network out there. It’s awesome to give young creatives a place to muse and mingle, and some of the talent on there is pretty crazy. Take for instance the Etchasketchist, yes… he creates all his art on the old school etch-a-sketches. Funky eh?

Anyhow, I’m going to take this a step further. I was reading some of the forum posts on the Quarterlife site and came across a post regarding how internet series were going to be the end of conventional television. I don’t see this as being quite so true. We always thought that the internet would be the end of printed materials, and yet here we are years later with just as many (if not more) newspapers, magazines and books. The simple beauty of media is that it all works together, and every time a new media is created, it just adds to our ability to share information in more ways than were previously available. However, the internet is truly unique at this time given the ability to share video, text and audio at speeds and over social networks and gaps that were previously impassable. The fact is, people are simply used to getting their media in a particular way, there is a reason a particular distribution method has worked for decades, and that method will continue to work. Take for instance newspapers, the first real news sheet was created around 59 B.C. in Rome, but we still use it today. Why? Because of the delivery device, ease of use, cost, user comfortability, etc.

Rather than count the days until you no longer own a cable box, appreciate the connection between the two media sources. Enjoy the fact you can catch the episode you missed last night on the web or submit your votes for your favorite episodes online. I love being able to go onto a show’s website after a show and get more information on the story they just covered. After all, you can only cram so much into an half hour or even an hour.  Unfortunately, since it’s still very new the coverage is still spotty, sometimes you can’t find the show you wanted more information on, sometimes they even TELL you it’s going to be on the website, and you go.. and it’s not. Once more and more users expect that connection to be there and the networks realize that they need to feed the addition to their shows online, the coverage will pick up and it will become just another arena for them to be competitive in.

So until next time tune in, tune out and log on.

Oct
27

Layer Tennis: Grats to Jason Santa Maria!

Game, set, match! Every Friday Coudal Partners, hosts a live weekly match of layer tennis.

For those of you who aren’t familiar with layer tennis, it’s a design game where two elite designers are pitted against each other in a design-off. Each designer has an allotted amount of time to return his serve, in Coudal’s matches it’s 15 minutes. They are given a topic by a referee, and must keep elements of the last serve within their design. At the end of 10 serves a winner is declared by a forum of spectators.

This week’s topic was of course Halloween! The opponents, Jason Santa Maria and Brian Taylor. The competition was fierce, the topic one both opponents know and love. The match was narrated by freelance writer Matthew Baldwin, who described the blow by blow action in gripping detail. By the end of the match we had been horrified by the best, with images of blood, flies, clowns and blood-sucking zombambis. Declaring a winner was difficult for the onlookers, but finally Jason was declared the ultimate layer slasher.

For photos of the gore and more information on the players and narrator check out the full match.

Oct
9

Self Portrait through Trash

I was surfing some of my more design-related RSS feeds when I came across a very interesting artistic work featured on Quipsologies.

Tim Gaudreau has made a huge photo collage out of all the trash he’s thrown away in the last year to make a statement regarding America’s waste and energy consumption. After 365 days of photographing everything he threw out, he amassed over 5,000 photos of his own trash.

Check out his website to learn more about this interesting artistic expression of America’s consumption. Perhaps we can all take something away from this personal experiment and use less.

Self Portrait as revealed by trash - Tim Gaudreau

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This little blog happens to be the personal ramblings of one April Holle - I'm female, outspoken, webbie, a community evangelist, and Principal of Made Better Studio. Check out the about section for more info.

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