Just wanted to take a moment to give Snapple Anti-Oxidant Water props for their new “protect your body” commercial. If you haven’t seen it, check it out. Instead of going on and on about how good it is for you, they’ve gone the extra step again with edgy marketing to target their audience. Instead of

Adaptive Path Employees share their new years resolutions with their users. Some of them are very much work related, some not so much, but I thought it would be interesting to see what other web professionals are reflecting on at the beginning of this year. http://www.adaptivepath.com/ideas/essays/archives/000875.php This amazing Honda Accord ad required 606 takes, cost