Browsing articles tagged with "advertising & marketing Archives | Page 2 of 2 | april.holle.blog"
Sep
27

Wait Less – Sprint Style

I have been seeing the WaitLess Sprint commercials on tv lately, I figured it was just another bad commercial gimmick like the Alltel’s commercials Man Cave. But honestly, the way Sprint has married their TV commercials with the web is genius! Waitless.org is all about spending less time doing the boring things in life, to spend MORE time doing what you want to do. The videos are hilarious and they’re a great sample of what viral media should be. Check it out and have a laugh at all the awesome ways you too can save time and wait less!

Sep
18

Favorite Presidential Logo

Be design democratic! Check out LogoVoting.com to vote for your favorite 2008 Presidential Candidate logo.

It’s interesting the number of different symbols and typography that are used to express a personal touch to the same type of communication. Also check out the variety and combinations¬†of red, white, blue, stars, and American flags.

I would tell you who I voted for, but that’s against the rules. ūüėČ

Sep
16

Letters from Code Camp

So I spent a good chunk of time yesterday over at the Phoenix’s Desert¬†Code Camp and I must say, what a great set up! There were lots of sessions available for most every type of coder. I found two sessions to be especially interesting, SEO for Coders and Designing the Obvious.

 The SEO for Coders session went over how developers can start from the inside out when creating a site to really give SEO a fighting chance.

Some of the on-site SEO considerations are:

  • keywords in the domain
  • relavant, keyword rich content (Content is King!)
  • keywords in page titles (Page Title should go before Site Name)
  • clean, keyword rich urls
  • keyword proximity and density throughout the site (use Ranks.nl to test density, 2-5% is good, anymore and possible spamming might be considered)
  • having keyword encompassing meta tags, make sure all your keywords are covered
  • internal links
  • relevant, keyword rich alt and title tags
  • valid xhtml code that’s quick loading

Some of the off-site SEO consideration are:

  • inbound links to your site
  • reciprocal link exchange
  • press releases
  • forum comments
  • e-mails
  • paid links and pay per click

Overall it was a great session that covered the basics of SEO as well as some of the tips and tricks of the trade. Such as using dashes instead of no space or underscores in your page urls. I confirmed a lot of my beliefs about SEO as well as learned about some new tools to look for great keyword combos and how to better market my sites outside of my own.

Designing the Obvious was a wonderful session as well that covered some of the overlooked, but very important pieces of designing a user-friendly site. Some of the highlights were:

  • first impressions are important, make sure you put a lot of thought into the front page of your site
  • use wireframes to mock out your site before designing or developing, it saves time and money
  • pay attention to diagonal balance, don’t force it, but be aware that the users eye will tend to shift from the top left to the bottom right and try to put your main branding and focal point to fall within that diagonal line
  • when designing navigation try to use verb noun pairs to support the users mind set of getting things done
  • many sites are now changing the style of used objects to make them more pronounced on the page, the more the user uses it, the darker it becomes,¬†making it easier for the user to find what they’re really interested in
  • we need to explain exceptable values on forms, approach form design as if you were a user looking at it the first time, make sure everything is instructive and clear
  • there are three states to any interaction on the web, invitation to act, manipulation or the steps to complete the process, and completion and confirmation, confirmation is the least remembered step in web site creation, but a very important step for the user, make sure to include it

Robert Hoekman, Jr., the speaker¬†for Designing the Obvious session,¬†also has a book out by the same title. Also check out his blog and he’s starting Up Down Repeat Workshops that you may want to check out, the next one coming up is about form design.

Sep
11

How to Date Your Clients and Score

So lastnight I went to AIGA Arizona’s monthly Say Anything. This month’s topic was, “How to Date Your Clients and Score.” The presenting speaker was Brian Drake and Arthur Milano of Brian Drake Design Illustration, who hosts the monthly get together.

¬†Brian takes a personal approach to business, and draws several takes from his personal dating experience to succeed. Brian opened with this simple remark, “Successful business isn’t businesses talking to businesses, it’s people talking to people.” Brian went on to talk about how he has personal relationships with each and every client he has. He knows when their kids birthdays are, if they’re getting divorced, or if thier dog dies. “I never call to talk about business, I always call just to check up on them, like a friend.” He said that this is what makes his company successful at closing deals, big 6 and 7-figure¬†deals.

An audience member asked, “What if the client isn’t into that type of personal relationship?” Brian and Arthur simply replied, “Then they’re not right for us.” Brian went on to say, “It’s just like a passionate relationship, You don’t want to be with someone who just thinks you’re so-so. You want them to dig you, and if they don’t, then you’re wrong for eachother.” He went on to say, “Be excited about that moment with the client, not the future or the executable.”

Brian and Arthur also discussed the word “vendor” and why they don’t use it, or want people to describe them as such. Arthur said, “Vendors sell hot dogs, we are suppling a valuable service.” Brian piped in, “If your client calls you thier vendor, you’ve done something wrong with that personal relationship. The word vendor implies that you’re expendable, that you’re not a valuable asset.”

While personal relations are great, Brian also warns to make sure you’re staying in touch with the score, “Always ask if this relationship is good for me, and is it good for them as well.” Arthur stepped in to say, “We care about the clients success, not just about the money or deadlines, this builds trust, and with trust work goes well.” Trust goes a long way, it makes a committment between the client and yourself to make both businesses successful.

Brian and Arthur switched gears to talk about how thier partnership in thier company. Arthur said, “Brian is the Yin for my Yang, everything I’m not so great at he excels and vise versa.” Brian went on to talk about how it’s important to have a second person to bounce ideas off of. He also spoke about how to hire. “Always hire people who are better than you. Surround yourself with people who are successful.” Brian and Arthur aren’t just personal with thier clients, they also carry that vibe into thier own company. Arthur commented, “Your job effects your life, if you don’t get paid, you can’t pay your bills, that effects YOU. Your work is PERSONAL.”

I really enjoyed the approach Brian and Arthur take with thier business. I think we worry too much about the bottom line sometimes and forget about the people our work effects.

However, being a front end architect in a company I really don’t interact with our clients, however I feel the my project managers are my client. I can then take these “dating” perspectives and apply them to the inner workings of my company. Good relations within the project structure can make it go more smoothly, personal opinion is more respected, and everyone treats eachother as a professional and an expert at thier part.

Keep your eye out on AIGA Arizona’s website for more Say Anything events as well as other neat events.

Sep
7

Helvetica in Tempe!

Come check out the local screening of the Helvetica movie down at Neeb Hall on ASU campus tonight!!

Click here for more event information.

Click here for more information regarding the movie Helvetica.

Sep
5

Desert Code Camp

Come one, come all to Desert Code Camp! Want to learn more about a new technology or how your peice of the development puzzle fits in with another? Maybe you just want to hang out with a bunch of geeks for two days? 

When: September 15th & 16th

Where: UAT Campus

Classes are filling up now, so sign up on the Desert Code Camp website asap to reserve your seat.

What is this?

This little blog happens to be the personal ramblings of one April Holle - I'm female, outspoken, webbie, a community evangelist, and Principal of Made Better Studio. Check out the about section for more info.

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