Consumer reports have continuously found that consumers (just like you and me) prefer the recommendations of their peers instead of other advertising means. Why? Because it’s (for the most part) unbiased and since these friends and colleagues know you well, you assume they would know what you like and have your best interests at heart.

Alright, so I’ve been out of the circuit for a while on these, but they’re coming back! Check out these sweet links I gathered up from the interwebs last week. Ever wonder if your boss, and his boss, and their boss has it out for the company? Do some of their managerial tactics don’t make

So lately I’ve been very interested in self-discovery and building my own brand. Who am I? Who do I want to portray myself as? Are those always the same person? I stumbled into a very interesting conversation between Forty Agency and Heather Herr of Experience Studio regarding archetypes and branding and how those build an

Alright so I thought that I’d have time between sessions and parties to really capture everything I’ve done while I was at my first SXSW, unfortunately, that was not the case. However! I took really great notes, so sit back and relax as I tell my story of one girl, one conference and thousands of

Just wanted to take a moment to give Snapple Anti-Oxidant Water props for their new “protect your body” commercial. If you haven’t seen it, check it out. Instead of going on and on about how good it is for you, they’ve gone the extra step again with edgy marketing to target their audience. Instead of

I’ve left my position at Terralever as a front end architect to explore other opportunities within the Phoenix area. Over the last few months I’ve developed an interest in other aspects of the web industry, not just xhtml/css. I’d like to expand my abilities in areas such as web marketing strategy, seo/sem, design and other

Coke has made a great interactive game area called The Happiness Factory, where you enter into employment at Coke as four different types of alien like workers. Check it out! If one of your new years resolutions is to be happier at work, check out these 25 ways you can improve your mood at work.

Adaptive Path Employees share their new years resolutions with their users. Some of them are very much work related, some not so much, but I thought it would be interesting to see what other web professionals are reflecting on at the beginning of this year. http://www.adaptivepath.com/ideas/essays/archives/000875.php This amazing Honda Accord ad required 606 takes, cost

So I got to sit down with Brian Shaler yesterday during the Phoenix BarCamp and really pick his brain regarding his recent boost in popularity on the net. I’ve been on a big personal branding kick and I’m trying to talk to anyone who’s someone to ask them how they “did it”. Not necessarily to

Meet the new mascots of the 2010 Winter Olympics! Quatchi the Sasquatch, Miga the Sea Bear, and Sumi the Thunderbird. Aren’t they just adorable?? The mascots were created by Vancouver-based Vicki Wong and Michael Murphy of Meomi Design. There are some mixed reviews out there, many Canadians think the mascots aren’t…Canadian enough. At least they’re