Snapple Water Protects Your Body

Just wanted to take a moment to give Snapple Anti-Oxidant Water props for their new “protect your body” commercial. If you haven’t seen it, check it out.

Instead of going on and on about how good it is for you, they’ve gone the extra step again with edgy marketing to target their audience. Instead of the marketing message “protecting from the inside out”, they have switched it up with a visual statement that really says, “protecting from the outside in” wrapping the entire city scape in the commercial with BUBBLE wrap. Who doesn’t love bubble wrap?

The actor then goes haywire and climbs to the top of a skyscraper and jumps off to test this new bubble wrapped city scape protection.

Nice twist on a marketing message we’re hearing all too often these days. 🙂

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This little blog happens to be the personal ramblings of one April Holle - I'm female, outspoken, webbie, a community evangelist, and Principal of Made Better Studio. Check out the about section for more info.

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